“Innovation is what I have been pursuing. We have been leading the trends of the industry for 20 years. We have created so many No. 1s. Now we are still sticking to this dream!” 

Zhou Bing, a famous Chinese documentary film director. He is currently the Artistic Director of Zhou Bing Director Studio, China Central Newsreel & Documentary.  Zhou Bing had worked in CCTV for 20 years. Zhou Bing was the Playwright-Director of the Pride of the Orient program of CCTV and the Producer of the Special Program Group of Oriental Horizon. Zhou Bing participated in the establishment of Oriental Horizon · Chronicles program. Zhou Bing was the Director of the Special Program Department of China Central Newsreel & Documentary. In 2007, Zhou Bing began to try documentary film marketization. Zhou Bing once participated in the establishment of Oriental Companion Media (Beijing) Co., Ltd. and Beijing New Century Media Co., Ltd. In 2014, Zhou Bing established Sun Media International. 

Zhou Bing has been awarded Chinese Documentary Annual Director for three times. He has created and produced hundreds of documentaries. His works include Forbidden City, Dunhuang, China Buddhism, South of the Ocean, The Bund, When the Louvre Meets the Forbidden City, The Snow Leopard, Millennium Traditional Chinese Medicine, which have been broadcasted on CCTV, National Geographic Channel, The History Channel, SkyTV, NDR, Arte and many other international mainstream media. 

“Spread Chinese culture with images and create an oriental aesthetic recognized by the world.” This is the artistic dream Zhou Bing always wants to realize through images.